Logo

I've been considering different logo options and I've posted some of the more popular ones here, as well as some I have developed since the studio review. In all of the logos I have proposed, I use two juxtaposing elements: romantic/grunge, simple/ornate, modern/antique. I'm doing this because of the 'pleasantly schizophrenic' character that the hotel will ultimately take on.


1. I used the typeface Helvetica CE and replaced the 'i' in 'link' with a crystal chandelier.



2. This is similar to logo 1 but with a larger chandelier that hangs further below the threshold of the text.



3. Here I am using an ornate frame silhouette which doubles as a escutcheon. I was trying to convey ART and HOTEL. An earlier iteration of this idea involved another name for the hotel which was the address of the welsh-levy building. It was a room number plaque with a somewhat ostentatious outline and sleek, Neutraface-like numbers.



4. This is another version of logo 3. The typeface is 'Impact Label'.



5. Shelter symbol with chandelier.




6. Hotel symbol with decorative frame.



7. Tipi with chandelier. The typeface is Helvetica CE 35 Thin.